There’s a societal behavior pattern at work with social selling, which I find fascinating.
Shout It From The Rooftops
Have you ever noticed how we tend to shine a spotlight on the behaviors and social mores that we want to morph and replace with a “new normal?” By shining the spotlight on an issue and increasing awareness, over time, acceptance grows. I remember first learning about this in a sociology course in college, many years ago. Some societal examples:
Minority groups and supporters lobby about the need for equality and diversity and foster a societal movement toward racial equality.
Women’s groups and supporters espouse […]